In the world of digital marketing, marketers might throw all kinds of geek-speak your way. You may or may not have heard about backlinks and, chances, are, you might still be confused. So, we'd like to break it down for you and explain why this is just as important to getting more leads, more conversions, and a higher ROI, as any other marketing technique.
Backlinks are, as the name implies, pages that refer back to your website. If your website has enough quality backlinks, search engines such as Google will give you a stronger ranking on search engine results pages (SERPs). What does that do? It helps get you to page one of organic (not paid) searches, which is one of the most effective ways to get leads. A classified site that displays a vehicle you have for sale and then links it back to your dealership's website is a backlink.
For the automotive industry, whether you're an independent or franchise dealership, classified sites are a great way to backlink. It's a practical way to display your inventory and receive more online exposure.
The problem, though, is that many big websites that have tons of backlink power do not let it flow onto other websites. For example, maybe you have a backlink from a classified to your dealership. Well, though the ad will bring some people to your dealership website, you don't get any of the backlink juice. (Yes, that's the technical term.) For marketers, that's like advertising a car with a dealership name but no contact information.
So where does DealerLeads come in? When we advertise your inventory on our classified sites, they're all of high quality and have plenty of juice that we're happy to share. That means that your site automatically get that power too, so your authority and ranking goes up, which helps your dealership website to get to the first page of SERPs. Plus, since we believe in transparency, our account reps will be happy to show you the flow of backlink power that gets funneled to your homepage.
You've got nothing to loose and everything to gain. Give us a call and we'll show you how we get our clients the highest conversion rates of any other vendor.