Having a website with proper tracking installed is beneficial for any modern dealership. Specifically Google Analytics tracking as it is one of the most important digital marketing tools. This service allows you to track, monitor, and measure individual campaign results in real time. You may then also make comparisons with this data and previous time periods. The ability to actively track the results of each of your digital marketing vendors allows you to make better decisions regarding which platforms are providing you the greatest return on investment. This process is simplified even further due to the fact that all the information is in one location.
Whether your dealership is investing advertising dollars in Social Media, PPC or even SEO you’ll need accurate tracking to determine where your dollars are being best spent. If any of these campaigns aren’t performing as expected, a quick look at the metrics, such as time on site, bounce rate, conversions rate etc. will let you know if you need to make adjustments to landing pages etc.
Grow Your Dealership
Start Selling More Cars!
With the DealerLeads platform, you will have direct access to shoppers in your area like never before! We hyper target, and fill in the gaps of existing advertising campaigns. We are the super charger to your website and lead generation!
Dominate The Competition
Conquest Deals From Your Competitors!
Our ability to hyper target specific internet users also allows us to conquest buyers from your competition. We do not work with competing dealerships, nor do we capture and resell information to competitors. You will always have an advantage when your inventory is on our sites!