Toyota Dealer
Recent Results
Analytics Tracking Goals
- Click to Call
- Click to Text
- Lead Form – Contact Us
- Lead Form – Trade In
- Lead Form – Buy Now
- Schedule Service
- Lead Form – Parts
- Lead Form – Get Payment / Calculator
- Lead Form – Get Best Price
Dec. 1, 2020 - Dec. 31, 2020
Buick GMC Dealer
Recent Results
Analytics Tracking Goals
- Click to Call
- Click to Chat – Click
- Lead Form – Contact Us
- Lead Form – Parts
- Lead Form – Request a Quote
- Lead Form – Price Watch
- Lead Form – Quick Quote
- Click to Chat – Conversion
- Lead Form – Trade In
- Payment Calculator
Dec. 1, 2020 - Dec. 31, 2020
Proper Website Tracking Saves You Money!
Having a website with proper tracking installed is beneficial for any modern dealership. Specifically, Google Analytics tracking as it is one of the most important digital marketing tools. This service allows you to track, monitor, and measure individual campaign results in real-time. You may then also make comparisons with this data and previous time periods. The ability to actively track the results of each of your digital marketing vendors allows you to make better decisions regarding which platforms are providing you the greatest return on investment. This process is simplified even further due to the fact that all the information is in one location. Whether your dealership is investing advertising dollars in Social Media, PPC, or even SEO you’ll need accurate tracking to determine where your dollars are being best spent. If any of these campaigns aren’t performing as expected, a quick look at the metrics, such as time on site, bounce rate, conversions rate, etc. will let you know if you need to make adjustments to landing pages, etc.