*ROI is calculated based on the number of leads submitted based on Google Analytics reporting multipled by the closing ratio the dealership has on 1st generation website leads.
Google Analytics provides the ability to track real conversions of forms, calls and chats, as seen in these real-life reports. The success of the DealerLeads program becomes particularly clear when comparing them to other vendors’ conversion rates.
At this Arizona dealership, DealerLeads provides 7% of all new traffic that comes onto the dealer’s website. That 7% of traffic accounts for over 20% of total goal completions, resulting in the highest conversion rate (almost 10%) when compared to any of their other web sources. That’s 3x more than the average conversion rate (3.3%) because the traffic DealerLeads provides is catered specifically to their inventory and demographics.
With a total 3.7% average conversion rate, DealerLeads provides the highest converting traffic (5.13%, or 1.4X the average) outside of Google Organic (5.8%). Though only 5% of the total traffic comes from the program, the quality is so high that it results in actual conversions, rather than high traffic numbers with very low conversion rates.
At this smaller market Honda dealership, the 3.8% conversion rate is double the average and higher than any other vendor's. Promoting the dealership to users who are interested in the dealer's inventory, rather than any user interested in buying any car, is what results in quality conversions.
This major metro dealership in CA is competing with multiple sister dealerships. Even with all the competition, the DealerLeads program is bringing local buyers to the dealership at an unprecedented rate.
“DealerLeads outperforms all other traffic sources in terms of quality. Visitors from DL stay on the site longer, view more pages, and become leads more often.
It gets even better; I give them a 10/10 on customer service and reporting. DL’s reporting is so good that it’s elevated my company's, marketing prowess.”