Adding Google Goals to your Google Analytics allows dealers to see what customers are doing on the website, tracking events and actions from every user on your website. What this means: When Dealer Leads refers a customer to your site, and he fills out a contact form, we use Google Goals to track this event so that you can see it. Listed below are very clear samples of those exact events.
Google Goals creates transparency for dealers to see ALL VENDOR PERFORMANCE accurately and clearly in one simple report.
We use Google Goals to track specific occurrences on your website. What we consider "buying signals" (i.e.,) Contact Form Submissions, Credit App Submissions, Map & Directions views, Schedule Service Appointment, and New, Used & Certified VDP views.
Use Google Analytics to track what we call the "five main food groups". They are: "New Visitors"(new eyeballs on cars), "Return Visits", "Bounce Rate", "Time on Site" and "Page Views" per session.
Below are actual dealer Google Analytics reports, approx eight pages per, each defining goals achieved. Sample reports contain, All Goals Completed, Lead Forms Submitted, Map & Directions page views, New VDP views, Used VDP views, Schedule Service Apps and Click to Call completions.
Every Google Analytic account is allowed twenty goals to track. The first few we have listed here are a bare minimum, consider tracking other sections of your website, a "sub-prime" campaign. Google Goals can is a free add-on from Google, and in our opinion an absolute must have.
Dealer Leads Out performs all other vendors Dominating Google analytic goal conversions set by dealership.