Lead Conversion Tracking - Dealer Leads Conversions - Conversion Data for Dealers

Dealer Lead Conversions

THE SIX THINGS YOU WILL LEARN ON THIS PAGE.

  1. Adding Google Goals to your Google Analytics allows dealers to see what customers are doing on the website, tracking events and actions from every user on your website. What this means: When Dealer Leads refers a customer to your site, and he fills out a contact form, we use Google Goals to track this event so that you can see it. Listed below are very clear samples of those exact events.
  2. Google Goals creates transparency for dealers to see ALL VENDOR PERFORMANCE accurately and clearly in one simple report.
  3. We use Google Goals to track specific occurrences on your website. What we consider "buying signals" (i.e.,) Contact Form Submissions, Credit App Submissions, Map & Directions views, Schedule Service Appointment, and New, Used & Certified VDP views.
  4. Use Google Analytics to track what we call the "five main food groups". They are: "New Visitors"(new eyeballs on cars), "Return Visits", "Bounce Rate", "Time on Site" and "Page Views" per session.
  5. Below are actual dealer Google Analytics reports, approx eight pages per, each defining goals achieved. Sample reports contain, All Goals Completed, Lead Forms Submitted, Map & Directions page views, New VDP views, Used VDP views, Schedule Service Apps and Click to Call completions.
  6. Every Google Analytic account is allowed twenty goals to track. The first few we have listed here are a bare minimum, consider tracking other sections of your website, a "sub-prime" campaign. Google Goals can is a free add-on from Google, and in our opinion an absolute must have.

Dealer Leads Out performs all other vendors
Dominating
Google analytic goal conversions set by dealership.

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California Ford Dealership
June 2015 Reporting

658 GOALS COMPLETED!

300 new cars in stock

70 Used / 35 Cert Cars in stock

Dealer Leads Analytics #'s

  • Sessions (total traffic to site)| 504
  • % New Sessions | 67.86%
  • New Users (new eyeballs on cars) | 342
  • Bounce Rate (how many people left) | 17.86% (30% is accepted industry standard)
  • Pages/Session (# of pages each cust looked at) | 6.02 (over 6 pages)
  • Avg. Session Duration (how long did they stay on site) | 3:52 (almost 4 minutes)

Dealer Leads Performance #'s
658 GOALS COMPLETED!

  • PG1) Goal 1: All Goals | 658
  • PG2) Goal 2: Lead Forms Submitted | 38
  • PG3) Goal 3: New Inventory Pages | 181
  • PG4) Goal 4: VPD New | 185
  • PG5) Goal 5: Maps & Directions | 11
  • PG6) Goal 6: Used VDP Views | 129
  • PG7) Goal 7: Inventory ­ Specials | 35
  • PG8) Goal 8: Finance Forms | 3
Our inventory is proximity based, keeping the leads locally grown, furthermore with no forms on our sites, only links to the dealer website pages this creates exclusivity in the leads.


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Oregon Toyota Dealership
June 2015 Reporting

80 New Cars in stock

38 Used / 13 Certified Cars in stock

This Toyota dealerships Google analytic report will show with complete clarity the number of goals completed by the Dealer Leads program.

Dealer Leads Analytics #'s
216 GOALS COMPLETED!

  • Sessions (total traffic to site)| 368
  • % New Sessions | 56.94%
  • New Users (new eyeballs on cars) | 211
  • Bounce Rate (how many people left) | 20.65% (30% is accepted industry standard)
  • Pages/Session (# of pages each cust looked at) | 5.74 (almost 6 pages)
  • Avg. Session Duration (how long did they stay on site) | 4:19 (over 4 minutes)

Dealer Leads Performance #'s
216 GOALS COMPLETED!

  • PG1) Goal 1: All Goals | 216
  • PG2) Goal 2: Lead Forms Submitted | 10
  • PG3) Goal 3: Map & Directions | 11
  • PG4) Goal 4: VPD New | 84
  • PG5) Goal 5: VDP Used | 64
  • PG6) Goal 6: Specials | 39
  • PG7) Goal 7: Schedule Service | 4
  • PG8) Goal 8: Click to Call | 4
Our inventory is proximity based, keeping the leads locally grown, furthermore with no forms on our sites, only links to the dealer website pages this creates exclusivity in the leads.