Instead of dashboards, we use Google Analytics, and Google Goals in particular, to track the progress of our program. This allows you, the dealer, to monitor the actions and activity of every customer that arrives on your website. Not only can you see how we perform, but you will discover the precise performance for all your vendors in one simple report. Besides being a free add-on from Google, Analytics lets users have up to twenty different goals. What we're showing you below are real-life examples of DealerLeads clients.
There are several ways to measure the success of a marketing campaign. We primarily focus on five main food groups, as we like to call them. They are: “new visitors,” “return visits,” “bounce rate,” “time on site,” and “page views” per session.
There are also buying signals that we take note of because they imply that someone is ready to visit your showroom. They include contact form submissions, credit app submissions, map & direction views, schedule service appointment forms, and new, used and certified VDP views. Unique campaigns, such as focusing on subprime shoppers, can be observed through Google Analytics too.
We believe that having this tracking system is a must-have. If you don't already have it, we will help you set it up to ensure that you can see how well we're doing. It will also give you a chance to make sure your other vendors are providing you with everything they are promising.