Blog

The Pros and Cons of VDP Traffic

VDP Traffic

Selling cars is not easy, especially when it means competing for virtual space. Every so often, a new trend takes over and dealerships scramble to find marketers who can provide that service. VDP traffic has turned into one of those tools...

Google Analytics: Simpler Than You Think

Google Analytics Reports

If shows like Mad Men show us anything, it's that marketing isn't what it used to be. Public relations and branding might still rely on story-telling, but there has been a marked shift towards finding ways to track campaigns and conversion rates…

Leads versus Traffic: What Difference Does it Make Anyway?

Leads vs. Traffic

Sitting down with your digital analyst or marketer, you might be wondering why they talk more about generating leads than traffic or vice versa. Is there really such a big difference between the two? The short answer: yes, absolutely…

Five Ways to Generate Organic Traffic

Organic Traffic

EO and branding; curated content and getting high rankings on SERPs; link-building, earned media and in-bound marketing. What do all these buzz words and phrases have in common? They're all part of a larger digital marketing…

3 Ways to Ensure Quality Traffic

Quality Traffic

We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. Websites have to rank high on search engines with SEO techniques, and pay-per-click (PPC) campaigns can help generate traffic...

The Power of Backlinks

Backlinks

In the world of digital marketing, marketers might throw all kinds of geek-speak your way. You may or may not have heard about backlinks and, chances, are, you might still be confused...

Macrosites, Microsites and Landing Pages: What Are They and Why Should You Care?

Content Marketing

If you've been to a conference or two, you've probably heard about macrosites, microsites and landing pages. While some might use the terms interchangeably and others might not talk about them at all, it can get pretty confusing...

Coordinating Everything Digital Marketing: Why Shooting Arrows in the Dark Won't Help You Close that Sale!

Digital Marketing

The automotive industry typically has a two-step tactic to ensure conversions: woo clients through branding and then close the deal by using promotions and sales...

Digital Consumer Trends and How They Affect Dealership Marketing

Digital Consumer Trends

It is no surprise to anyone that consumer trends have been changing ever since the internet became a common household name. Consumers are researching the products they are interested in months in advance before visiting a store. In fact...

The Benefits of Demographic Targeting

Demographic Targeting

You must have noticed that the people coming in to test drive the cars, trucks, and SUVs on your lot are very knowledgeable. They compare trim levels; they know warranty limitations; they even negotiate price based on residual values...

How Are People Searching for Vehicles Today?

Searching for Vehicles

It's no surprise to anyone that car buying trends have changed drastically over the past twenty years. Every dealership needs at least a website, a PPC (pay-per-click, also known as CPC or cost-per-click) budget, and automotive classified ads...

A Multi-Generational View of Car Buying Behavior

Car Buying baby Boomers

Marketing. That word alone encompasses so much, and yet is incredibly elusive. Whether you're an independent or franchise dealership, the competition to gain quality traffic and leads that result in real-life sales is higher than its ever been...

Quality Score and Its Affect on PPC Spending

PPC spending & quality scores

PPC campaigns are all about bidding on the right phrases at the right time for the right amount, right? As counterintuitive as this will sound, that's not accurate. If it were, search engine results pages (SERPs...

Is A Separate Bing and Yahoo SEO Strategy Necessary?

Bing and Yahoo SEO

There is a tendency in the marketing world to forget about Bing and Yahoo and focus solely on Google. We know why, too: Google almost always takes the front page when it comes to SEO, SEM, and algorithm update news...

Five SEO tips for Bing and Yahoo

SEO tips for Bing and Yahoo

Following our last blog entry about the necessity of SEO strategies for Bing and Yahoo, we wanted to give our dear readers five tips to be implemented right away. Remember that to show up on both search engines...

Why PPC Budgets for Bing & Yahoo Are Worth It

PPC Budgets for Bing & Yahoo

If you've read our piece on SEO for Bing and Yahoo, you've probably already asked your website manager to have the Bing bot crawl and index your site. (If you haven't, here are five reasons why you should...

Mobile Device Shoppers

Mobile Device Shoppers

Just looking around any room of people, there should be no doubt that mobile device usage (smartphones and tablets) is on the rise. If you've read our five-part series describing how different generations shop...