Marketing. That word alone encompasses so much, and yet is incredibly elusive. Whether you're an independent or franchise dealership, the competition to gain quality traffic and leads that result in real-life sales is higher than its ever been. No matter what brand you're selling, you might notice that only particular people visit your showroom. Depending on where your store is located, the majority of people signing lease and purchase contracts are subprime credit holders, elderly folk, or younger people. Can you widen your scope of buyers by creating specialized marketing strategies?
In this series, we will be discussing the shopping trends, likes and dislikes of four generations: Baby Boomers, Generation X, Generation Y (better known as Millennials) and the upcoming Generation Z. Equipped with this information, you'll be able to talk to your vendors to see what new campaigns can be launched in order to grab their attention. Or, if you're looking for a vendor that can create a strategy to increase your sales, we've got a solution for that too.
Part I: The Baby Boomers
Old School Values With a Tech-savvy Twist
The Baby Boomers, the people born between 1943 and 1964, are a sizable part of the population in the U.S. In fact, up until the Millennials, they were the biggest generation of the 20th century. Because they were working adults when the country was flourishing economically, they also have a strong foothold in buying power. Since they are retired, or are nearing retirement, the amount of time they have to shop around is part of what makes marketing agencies more likely to advertise to them as a group. Even so, there are a few things to keep in mind when deploying a new campaign.
At this point, you might wonder how to implement all of this information in your marketing tactics. The key to doing so rests in both behaviorally and geographically targeting this group. Making your dealership's website more informative and user friendly, changing the phraseology of paid advertisements, and even upping your posts on social media are just a few ideas. At DealerLeads, we utilize this and other information about the population in your vicinity to customize campaigns to gain the highest quality traffic and leads. If you're not sure what your current vendor can do for you, drop us a line or give us a call and let us show you what we can do.